TV when it's on. Art when it's off.

Enjoy what's on, not the reflections

Matte Display

Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.

Designed to look like a slim picture frame

Modern Frame Design

The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

TV when it's on, Art when it's off

Art Mode

The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

World famous galleries in your living room

Art Store

Curate your own personal art collection with a growing library of over 1,600 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

Frame your most loved moments

My Photo

You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. When you leave the room, it is switched off to save energy.

Your art, your way

Matte Canvas

Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.

Adaptive brightness for your art

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.

A flush fit to the wall

Slim Fit Wall Mount

The Frame looks exactly like a real picture frame. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.

Height that fits your space

Height Adjustable Stand

Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.

Explore possibilities of rotating screen

Auto Rotating Wall Mount

Auto Rotating Wall Mount allows you to make your choice by rotating the screen horizontally or vertically, so that you can enjoy the content you prefer.

Horizontal or vertical? The choice is yours

Auto Rotating Stand

Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically.

Showcase your TV anywhere

Showcase your TV anywhere

Reimagine how you use your space with an studio stand* that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, regardless of where you place it.

A billion shades of colour

100% Colour Volume with Quantum Dot

Quantum Dot technology delivers our finest picture yet on a TV. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

Intelligence behind glorious picture and sound

Quantum Processor 4K

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more to give you a truly breathtaking viewing experience.

Picture optimized for your eyes

EyeComfort Mode

Samsung’s unique EyeComfort Mode preloads local sunset and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes-making it easier to unwind and rest at the end of the day.

Where Gaming Comes Together

Gaming Hub

Samsung Gaming Hub is the new home for gaming on your 2022 Samsung Smart TV. Instantly play some of the biggest games from Xbox and other top game streaming partners with no downloads, storage limits or console required. Just switch on your TV and play. You can also stream gaming videos from Twitch.

Stream Xbox games on Samsung TV

Xbox Game Pass

Access hundreds of Xbox games on your Samsung Smart TV. With the Xbox Game Pass, there’s no need for a separate console to play your favorite games.**

Easy content discovery

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming movies, games, and shows. With three categories—Media, Game, and Ambient—Samsung optimizes your TV experience based on how you use your TV.

Mirror your mobile device

Mobile Mirroring

Easily go from watching your favourite show on your mobile device to a bigger screen like The Frame. Mirror content quickly from your smartphone or tablet with SmartThings*, or pair with your iOS devices with AirPlay 2.

See it all on one screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen to see both simultaneously. You can also enjoy optimized multi-tasking such as ultrawide game and vertical state, and simply add-up content to watch it all simultaneously or make your own combination.

Sound that moves with the action

Object Tracking Sound (Dolby Atmos®)

Experience the nuances in every scene with audio that tracks every motion. With dedicated up-firing speakers, you can experience realistic 3D sound that pulls you in closer.

TV and soundbar in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.